Where Poultry Science Meets Professional Design
Tunisia is one of North Africa's most significant markets for turkey production and consumption — and every year, the country's animal production sector gathers at one place: PAMED Expo, the Mediterranean Exhibition of Animal Production and Livestock held at the Medina Expo Center in Yasmine Hammamet.
When Aviagen Turkeys — the world's premier turkey genetics company — chose to exhibit at PAMED, they trusted EFFECT Global to design and build a stand worthy of their global standing. Clean, professional, and purpose-built for meaningful industry connections, the result was a booth that embodied Aviagen's values: precision, expertise, and partnership.
About Aviagen Turkeys: A Legacy of Breeding Better Birds
Aviagen Turkeys is part of the Aviagen Group, the leading poultry breeding company headquartered in Huntsville, Alabama. Recognised worldwide as the premier primary breeding company for the global turkey industry, Aviagen Turkeys develops and markets two of the most trusted breeds in the sector: Nicholas and B.U.T. (British United Turkeys). Both brands were prominently featured on the stand's header signage, alongside the Aviagen Turkeys logo immediately establishing authority and recognition on the show floor.
Operating full-scale breeding programmes in both the USA and Europe, Aviagen Turkeys supplies customers and distributors across more than 100 countries, with a dedicated focus on the North Africa and Mediterranean regions. Tunisia, in particular, is a strategic market for the brand and PAMED is the natural arena to deepen those relationships.
PAMED Expo: North Africa's Premier Animal Production Show
PAMED, Mediterranean Exhibition of Animal Production and Livestock, is an internationally recognised trade exhibition organised at the Medina Expo Center in Yasmine Hammamet, Tunisia. Now in its mature editions with over 350 exhibitors and 5,000 professional visitors expected from across 20+ countries, PAMED is the essential annual gathering for professionals in:
- Livestock and poultry breeding
- Animal health and veterinary products
- Poultry genetics and hatchery technology
- Animal feed and nutrition
- Agricultural equipment and innovation
For international genetics companies like Aviagen Turkeys, PAMED represents a critical opportunity to connect with local producers, distributors, veterinary professionals, and institutional buyers, all under one roof.
Inside the Stand: Professional, On-Brand, Built for Business
Brand Architecture - Immediate Recognition
The stand's header beam carried the three Aviagen brand pillars in full: Nicholas®, Aviagen® Turkeys, and B.U.T. , presented clearly against a clean grey and white fascia. This tri-brand approach ensured that regardless of which product line a visitor was familiar with, the stand spoke directly to them the moment they looked up.
The Aviagen Turkeys logo was also prominently placed on the front-facing reception counter, reinforcing the brand identity at eye level for every approaching visitor.
Aviagen Blue — A Consistent Identity
Aviagen's signature cobalt blue was used with discipline throughout the stand: on the structural back wall, the interior door panel, and the illuminated lightbox frames. This colour consistency meant the stand was immediately identifiable from across the exhibition floor, a critical advantage in a busy multi-day trade show environment.
Illuminated Lightbox Displays
Two large backlit lightbox panels formed the visual centrepiece of the stand's rear wall, showcasing Aviagen's brand imagery and messaging in vivid, high-contrast detail. The campaign phrase "Des générations dédiées à des dindes de qualité" ("Generations dedicated to quality turkeys") anchored one panel, communicating the company's long-term commitment to the industry in the local market's language. The second panel featured multi-image photography of farmers, technicians, and birds in production settings, communicating Aviagen's end-to-end expertise across the supply chain.
A wall-mounted flat screen on the right-hand side of the stand provided an additional dynamic display channel, ideal for product videos, hatchery footage, or breed performance data.
A Meeting Space Built for Conversations
The stand was designed not just for visibility, but for business conversations. Two marble-effect café tables, each surrounded by a mix of transparent acrylic shell chairs and classic Eames-style DSW chairs in wood and clear plastic, created a relaxed, professional meeting zone within the stand footprint.
This dual-table layout allowed the Aviagen team to hold simultaneous conversations with multiple visitors, a practical and deliberate design choice for a multi-day trade show.
A dedicated storage and operations room with a royal blue door was integrated seamlessly into the back wall of the stand, keeping the visible space clean and clutter-free while giving the team a private space for materials, logistics, and breaks.
The Finishing Details
A mature snake plant (Sansevieria) in a clean white cylindrical planter added a touch of warmth and natural texture to the corner beside the reception counter, a subtle design detail that elevated the professionalism of the space without distraction.
The EFFECT Global Approach: Expertise in B2B Exhibition Stands
This project reflects a specific kind of expertise that EFFECT Global has developed: B2B trade show stands for international clients operating in specialised industries. Aviagen Turkeys needed a stand that:
- Communicated scientific credibility and global brand authority
- Functioned efficiently as a meeting and networking hub over multiple show days
- Aligned precisely with Aviagen's international brand guidelines, in colour, typography, and imagery
- Was delivered on time and to specification in a trade show environment
EFFECT Global handled the full scope: design, fabrication, logistics, installation, and on-site coordination at the Medina Expo Center in Yasmine Hammamet.
Tunisia: A Strategic Market for Poultry Genetics
Tunisia's poultry sector is one of the most developed in North Africa, with turkey production playing an increasingly important role in both domestic consumption and export. For global players like Aviagen Turkeys, participation at PAMED is not just symbolic, it's strategic. Building relationships with local producers, distributors, and veterinary professionals over the course of a multi-day show generates the kind of trust that drives long-term commercial partnerships.
By ensuring that Aviagen's physical presence at PAMED was polished, professional, and properly branded, EFFECT Global contributed directly to the effectiveness of that commercial mission.
What EFFECT Global Brings to Trade Show & Exhibition Projects
Whether it's a consumer brand activation in a shopping mall or a precision B2B stand at an international trade show, EFFECT Global brings the same commitment: design that serves a purpose, and production that delivers on every detail.
Our services for exhibition and trade show projects include:
- Concept & Creative Design : Translating brand guidelines into stand architecture that works in the real world
- 3D Fabrication & Build : Custom construction of all structural and decorative elements
- Graphic Production : Large-format prints, illuminated lightboxes, signage, and branded surfaces
- Logistics & Installation : End-to-end coordination with venue management
- On-Site Supervision : Present throughout setup, show days, and breakdown
Let's Build Your Next Exhibition Stand
If your brand needs a stand that performs at PAMED, in Tunisia, or across the region, EFFECT Global is ready to deliver.
Get in touch: www.effectglobal.com
EFFECT Global — Designing Events That Deliver Effect.