beIN Sports — FIFA World Cup 2026 Dual Mall Activation, Tunisia

EFFECT delivered this event project in Tunisia — Azur City Mall, Tunis · Tunis City Mall, Tunis, combining creative design, technical execution, and operational excellence to create a high-impact brand experience.

01 — Challenge

What We Were Asked to Solve

beIN Sports needed a high-impact promotional presence across two of Tunisia's largest shopping destinations, Azur City Mall and Tunis City Mall in Tunis, to drive awareness of their FIFA World Cup 2026 broadcast rights and subscription plans. Two identical stands had to be designed, produced, and installed simultaneously, communicating a premium sports broadcasting brand to a mass consumer audience in a retail environment. Each stand had to integrate digital screens, 3D branding elements, and an interactive product display while operating continuously for a 45-day campaign period.

02 — Solution

How We Delivered It

A bold curved white structure with purple brand accents and illuminated 3D beIN logo lettering forms the centrepiece of each stand. An integrated LED screen displays official FIFA World Cup 2026 broadcaster content. A dedicated product display counter anchors the subscription sales zone. Both units were designed identically to ensure consistent brand execution across both venues simultaneously. Both stands were produced in parallel over 7 days in our Tunis workshop — illuminated 3D lettering produced with automotive-grade acrylic and LED backlighting, LED screens sourced and calibrated prior to installation. Two dedicated teams were deployed simultaneously, one per mall, completing installation at both venues within 8 hours.