CEPEX — Tunisia National Pavilion at GITEX Africa 2026, Marrakech

EFFECT delivered this exhibition project in Morocco — Mohammed VI International Exhibition and Convention Center, Marrakech — GITEX Africa 2026, combining creative design, technical execution, and operational excellence to create a high-impact brand experience.

01 — Challenge

What We Were Asked to Solve

CEPEX needed to showcase Tunisian export capabilities to an international technology and investment audience at GITEX Africa 2026, the fourth edition of Africa's largest technology and digital economy gathering, held from 7 to 9 April 2026 in Marrakech, Morocco. The event brought together over 1,450 exhibitors and startups from 145 countries and welcomed more than 55,000 attendees. The 10 by 7 metre national pavilion had to position Tunisia as a credible tech export hub against competing national pavilions in one of the continent's most prominent technology forums.

02 — Solution

How We Delivered It

A modern, high-impact national pavilion centred on a bold CEPEX identity with export-focused digital content. Visitor engagement zones are structured around interactive screens showcasing Tunisian tech sectors. The pavilion design prioritises flow, allowing visitors to move through content areas naturally, with digital content produced in Arabic, French, and English to serve the multilingual international audience at GITEX Africa. The stand was produced in-house in Morocco over 7 days, with the EFFECT Global team operating on the ground in Marrakech for the full duration of production and installation. On-site installation was completed in 2 days.