ONTT - Ministry of Tourism Tunisia

EFFECT delivered this exhibition project in Pekin, China, combining creative design, technical execution, and operational excellence to create a high-impact brand experience.

01 — Challenge

What We Were Asked to Solve

The National Office of Tunisian Tourism (ONTT), operating under the Ministry of Tourism of Tunisia, required a multi-territory exhibition programme spanning 3 continents across multiple cities and trade shows simultaneously. Each venue demanded a stand tailored to its specific surface area while maintaining consistent brand standards for Tunisia's tourism identity across all locations. Stand sizes ranged from 24 sqm to 200 sqm depending on the venue and strategic priority.

02 — Solution

How We Delivered It

A modular, scalable stand system was developed to adapt across all venues and surface areas: 24, 36, 48, 72, 100, and 200 sqm, without compromising visual consistency or brand impact. Each configuration was designed to communicate Tunisia's cultural richness, tourist destinations, and hospitality offer to international travel professionals and tourism buyers at each specific market.

03 — Result

What We Achieved Together

The ONTT multi-territory programme was successfully executed across 9 countries on 3 continents: Africa, Europe, and Asia. Every stand was delivered and installed on schedule across all venues, and each project received a certificate of satisfactory completion, confirming the quality and professionalism of the delivery at every location.